VisionDirect.com finds clarity with XModus.

Challenge
VisionDirect.com is the second largest online contact lens reseller in the world. In just four years, the company was in the enviable position of having grown too quickly. Sales were rapidly increasing and VisionDirect.com's technology infrastructure couldn't keep up with the pace of expansion. The result was some serious growing pains for a company with the hard-earned reputation of being able to deliver.

As more shoppers visited www.visiondirect.com, the company began to experience server overloads, which resulted in poor website performance and lost sales. The existing software was failing - it had reached its design limitations. As a first attempt to combat these problems, VisionDirect.com upgraded to larger servers, but only experienced limited success because the software still couldn't keep up with the business demands. With no time to spare, Vision Direct needed to rapidly implement a new e-commerce solution that could keep up with the company's exponential growth while satisfying its business requirements.

Solution
VisionDirect.com needed a flexible e-commerce infrastructure that could manage scalability as traffic continued to grow. However, retraining all of its staff was a daunting task, so VisionDirect.com wanted to maintain key usability features of their current system's user interface.

With these requirements in mind, VisionDirect.com turned to XModus Software. XModus designed and built a modular, supply-chain management system that manages reporting, marketing, sales, shipping, inventory, ordering, customer service, security, auditing, and web shopping.

After reviewing VisionDirect.com's system, XModus built a new software and security package custom-designed for VisionDirect.com's needs. The new e-commerce system coupled with a new data center allowed VisionDirect.com to double their sales volume on the same server hardware. Future growth has already been built-in and will only require additional server hardware as sales increase.

Unlike a regular business, an online store operates 24 hours a day. With thousands of dollars in transactions taking place every hour, VisionDirect.com couldn't afford to shut down their website for service upgrades. So, XModus implemented the installation in phases during low traffic periods, ensuring that no orders were lost and that customers and partners would not experience any difficulties.

Results: VisionDirect.com Continues to Grow
VisionDirect.com's sales nearly doubled and revenues grew by 50% over the first year of operations with the new e-commerce system. VisionDirect.com no longer worries about system failures, which means the company can focus on what matters most - growing the business.

Not only has the new software eliminated website downtime and service failures, VisionDirect.com now has access to key reporting features and metrics that were not available with their old system.

These new tools provide a better way for VisionDirect.com to monitor its current customer base and attract new customers. As VisionDirect.com continues to grow, XModus continues to play a critical role in providing the e-commerce infrastructure necessary to support the company's remarkable success.