More Repeat Business
Increase your repeat business by reminding customers to
reorder before their supply runs out.
The Challenge
Increase your repeat business on consumable products
by automatically reminding your customers to reorder before their
current supply of the product runs out or expires. To do this you
need to know how much product they ordered, when they ordered it,
and the lifespan of each product. Once you know when they need the
product you then need to remind them early enough so you can fill
the order -- before they run out.
The Solution
With Rebus you can create an average lifespan for each product, which is used
to calculate when the shopper is likely to have consumed the product. Once the
product is nearing the end of its lifespan, Rebus will automatically email them
an alert that they may be close to the end of the product's lifespan and that
they can respond to the email to have the item automatically reordered for them.
In addition to the reminders, shoppers can also elect to set up automatic
reordering on products that they may need at regular intervals. This automatic
reordering (ARO) allows them the convenience of getting products delivered to
them at regular intervals without the need to be reminded of the expiration of
the product.
The Results
Making it easier for your customers to reorder your products translates into
more repeat orders. More repeat orders from existing customers also translates
into reduced marketing costs, because customers come to your site via
free reminder emails generated automatically by Rebus.
Keywords: consumable products, repeat orders, customer convenience,
automatic reordering, product lifespan.