Abandoned Cart Recovery
Increase your revenues by automatically contacting customers who have
abandoned their shopping cart during the checkout process.
The Challenge
Not all of your visitors will complete their order, but do you know how many and why?
Abandoned carts happen for many reasons including poor site design, higher than
expected prices or charges, complicated checkout, and an uncommitted shopper. With
the increase in the number of competitors, shoppers have the freedom to
compare your prices, your selection, and even your checkout process. Once a
customer commits to purchasing from you, you want to make sure that the checkout
process is as easy as possible to encourage them to make the purchase when the
impulse strikes.
The Solution
Rebus records where your carts are within the checkout process so that you can
see where customers are having difficulties and take action to address
issues that may be detering customers from completing their transaction. Rebus
also provides a means of contacting and tracking recovery of carts that have
been abandoned by customers during the final stages of checkout, when customers
are most likely to make their purchase.
The Results
How much effort does this require? Little to none, once the process is in place,
Rebus can automatically contact shoppers, offer them a discount (optional) and
then track whether they return and complete their transaction. For your customers,
Rebus retains their carts so when they do return to the site they can complete the
transaction quickly.
Keywords: shopping, cart abandonment, abandonded basket